My main mission was to evolve the way of campaigning for films beyond Netflix's own strategy for Series and the traditional Hollywood blockbuster strategy, focusing especially on films produced locally in Brazil.

I was responsible for leading film campaigns in Brazil, first creating the annual strategy and selecting the product portfolio (films), working closely with the Content, Platform and PR areas, and also co-responsible for the 2022 Marketing Plan.

Responsible for leading and managing the portfolio of Creative and Media agencies in Brazil, structuring processes, contracts and evaluations. Reduced the volume of partners by 40%, consolidating projects into those with the best performance.

Developed the first development plan for marketing professionals for Latin America as a response to a very senior team with no possibility of internal mobility, with a focus on talent retention.

Increased investment in digital media by 25%, also evolving the channel strategy for Film and Series campaigns beyond traditional media.

Last, but not least, I contributed to the Brazilian marketing team internal recognition as the world’s most creative.