Connecting with soccer fans

Another one ins the strategy of making the most out of our trailers, turning them into super trailers.

In order to connect with the main target for this launch, the soccer fans, we gave Futparódias total creative freedom and they did what they do best: a music parody.

“What if the Rock was a soccer player?”

With this fun question, and even funnier music lyric and some animations over the trailer, they made something that really resonated with the target and was, at that point in time, Futparódias best performing video ever. Not only a brand partnership, but the channels best video ever.

Not a small feature for one of the most popular soccer creators in Brazil.