Hidden Truth

70% of the victims of domestic violence struggle to report their aggressors. However, sometimes, they are trying. We just don’t pay attention enough.

The idea shows family testimonials that seem reasonable, but then reveal a hidden truth about domestic violence when you type 1-8-0 on your keyboard.

By doing so, the video was edited changing the characters speech and forming a new sentence that reveals a call for help.

My role was inspiring Ogilvy with a presentation full of opportunities and tricks at Google’s platforms, such as this one. Then, when they came up with the idea, I helped them refine it to be its best version on YouTube.

Agency: Ogilvy
CCO: Cláudio Lima
Creative Directors: Félix Del Valle, Márcio Fritzen
Copywriters: Mariana Albuquerque, Gabriela Guerra
Art Directors: Paulo Engler, Fred Corazza