Cheddar Festival

How many memes can you find?

With a simple question and an impossibly fun ad, McDonald’s and DM9DDB had a YouTube hit that remembered and paid homage to the most famous memes in Brazil.

My role was inspire the agency with YouTube’s insights and culture, and the help them refine to idea.

Agency: DM9DDB

CCO: Adriano Alarcon

Copywriter: Lui Lima