Formula Songs

To promote its new formula, Sprite helped Brazilian students also memorize the most important formulas for the SAT, according to Google’s data.

In order to do that, they used the power of music, turning 6 teachers, that already were YouTube influencers, into pop stars.

It is a tradition in Brazil to memorize SAT content through music and many teachers have their own parodies. But Sprite took it to another level by producing the music and music videos professionally.

My role was first inspire the agency with data and trends from YouTube, like the fact that many teachers were big influencers for students during the SAT. Second, select and connect with the influential teachers to feature them in the campaign.

Agency: JWT

Chief Creative Officer: Ricardo John

EDC: Humberto Fernandez

Creative Directors: Gustavo Lacerda, Ana Cavalcanti

Art Directors: Fernando Palandi, Felipe Porto

Copywriter: João Gandara

Designers: Pedro Ricci, Gustavo Lacerda, Gustavo Rates, Pablo Lobo, Felipe Porto, Arthur Borges, Fernando Palandi