TALES BY A.I.Children have a wildly creative imagination. What if we could let them and their parents create their own stories or recreate classics in real time, watching the drawings beign drawn as they speak?
Tales by A.I.
Back in 2016, at Google, my team and I were trying to show the market all the creative possibilities of Google’s tech and platforms. For that, we started a series of white label prototypes that could be customized by any brand and agency interested called Zoo Originals.
Tales by AI was built using the recently launched Google’s AI library. Something the company had published to incentivize developers around the world to start coding with AI. One of the most interesting feature to me was the doodle library trained on thousand and thousand of doodles and capable of drawing one on command.
We connected that feature with voice command and boom: we had a self-drawing interactive book for children.
Agency: Google / Zoo
Creative Director: Vinicius Malinoski
Creatives: Caio Franchi, Felipe Morales, Noah Cook-Dubin
Production company: Monks
Monks team: Alex Fittipaldi, Rafael Fittipaldi, Geert Eichhorn and many more