Google it

This is probably the work that best translates my creative role at Google, because it is sooo Google. The whole idea was built around “Google it”.

I remember it clearly. Felipe Ribeiro called me and said he discovered that there were tons of pictures of music legends drinking a Bud. However, they didn’t have the budget pay all the rights.

-“Is there a way to make people find the pictures themselves?”, he asked.

-“Sure, there is.”, I answered.

Let me be 100% clear: the idea is not mine. I was the one responsible to make the idea work. The way to do it was focus on tagwords that did not say the name of the artists, but guaranteed people would find the right picture. And there you have it.

Agency: Africa DDB

Creatives: Felipe Ribeiro, Rodrigo Sganzerla, Rafael Quintal

Creative Directors: Matias Menendez, Sergio Gordilho