Ideas to inspire ideas

Back in 2016, at Google, my team and I were trying to show the market all the creative possibilities of Google’s tech and platforms. For that, we started a series of white label prototypes that could be customized by any brand and agency interested.

We used a lot of different technologies, artificial intelligence being one of them. At that point in time, using AI meant training your own large-language model with your own dataset. Also, we combined it with speech-to-text, smart glasses, augmented reality, and more.

Technology is part of my specialty and a frontier I am always exploring. Not only to bring innovation and surprise, but to find new aesthetics and languages.

Agency: Google / Zoo

Creative Director: Vinicius Malinoski

Creatives: Caio Franchi, Felipe Morales, Noah Cook-Dubin

Production company: Monks (Look for me and Sinestesia) / D3 (Estradamus)