HI, I’M MALI.
I am a full-time creative. I create during business hours and during my free time. Whether in advertising, marketing, music or literature, that’s what I love to do and how I live my life to the fullest.
I’ve spent my career making things in the intersection of creativity, technology and entertainment. More recently, I’ve been focused on how creativity itself is changing when AI becomes part of the process.
Creatives are always provoked to think outside the box. To understand me, you have to do the same. I am not only one thing.
I am a creative director and entrepreneur. I am a marketer specialized in innovation. I am a tech and entertainment specialist. I am a experienced leader with multiple skills and experiences, capable of making executive decisions and, at the same time, getting my hands dirty.
Creative, Marketer & AI Specialist
Experience
I am a seasoned creative leader.
I have 26 years of experience, being 18 years leading creative teams.
At Google, I helped brands leverage platforms like YouTube and Search to connect with audiences through storytelling, culture and technology.
At Netflix, I led film marketing initiatives in one of the company's most important markets, helping translate stories into cultural moments.
At Talent Marcel, I led creative, content and production teams while overseeing the creative output of major brands.
Most recently, as Founder and Chief Creative Officer of FEITO, an AI-first creative studio, I have focused on building modern creative systems that combine strategy, storytelling, production and technology.
Chief Creative Officer
2022 - 2023
Feito
Founder, CEO & CCO
2024 - Present
Talent Marcel
Marketing Director
2021 - 2022
Netflix
Copywriter
2014 - 2015
Head of Creative
2015 - 2021
Sant Clara
Creative Director
2012 - 2014
DM9DDB
Creative Director
2011 - 2012
Rede106
Creative Director
2010 - 2011
Gringo
Creative Director
2009
Cubo
Copywriter
2001 - 2008
DCS
Live
Escala
Competence
Fischer America
McCann
martins+andrade